Collection: Media Plan of the Year

Even the best campaign can’t make its deserved impact without a dynamic media strategy. Our 2025 Media Plan of the Year awards recognize the media agencies and brand-side planners on the front lines of innovation, culture, and social relevance. Whether it’s reviving a brand’s lost history for a new generation, a B2B business finding a more general audience, or even creating a new holiday, these media plans took risks and showed impressive results.