Sports Marketing MVPs

Live sports is the hottest trend in marketing, but brands can’t just show up wearing the team jersey. 

ADWEEK’s annual Sports Marketing MVP list recognizes the sports marketing executives crafting savvy strategies to connect with fans while delivering results for their companies. 

From the mind behind NBCUniversal’s back-to-back record-setting Olympic Games to the woman ensuring WNBA games will be sold out while the team is still in development, these major league marketers are transforming the business of sports.